Boutique fitness gyms are growing in popularity
Richmond Times-Dispatch | June 12, 2017
EXCERPT: The niche or boutique gym trend is being driven to a large degree by entrepreneurial millennials who are starting up boutique gyms and patronizing them.
“One of the things that we’ve learned about millennials is that they are incredibly community-focused,” said Rachel Burgess of Richmond-based research firm SIR.
“This community idea, I think, makes boutique gyms so appealing. They do a really incredible job of building a supportive community around a shared activity,” Burgess said.