Back in early-March, it seemed difficult to imagine how organizations like ours, which rely so heavily on in-person interaction, would manage to stay connected not only with our clients, but internally as well. Of course, Zoom and other videoconferencing technology was around long before COVID-19, but this crisis has magnified its importance and helped us appreciate the simple beauty of seeing someone’s face to go along with their voice. Plus, now that we’ve had weeks to tinker and streamline, we’ve found our virtual meetings and workshops to be incredibly valuable and productive — to the point where we plan to keep using them post-COVID-19.

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Like you, this current crisis has required SIR to stretch our limbs and find innovative ways to help our clients manage both the urgent challenges and the long-term ramifications of COVID-19. What hasn’t changed in the face of this uncertain landscape we’re all navigating, however, is the importance of gaining strategic insights through research. With that in mind, this week we thought we’d share two best practices for conducting research during periods of disruption, and how to use research findings to move your business or organization forward.

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It’s been more than a month since we began collaborating with and serving our clients remotely, and we’ve learned a lot about how to get the most out of virtual meetings and workshops. We’d like to share three of those best practices with you

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